US iOS Wellness Apps Performance in Q2 2024

In the second quarter of 2024, the wellness app category has seen diverse performance trends on the iOS platform in the United States. Here, we present a concise overview of the top 5 wellness applications, pulling data from Sensor Tower for a closer look at their downloads, revenue, and weekly active users.

ShutEye®: Sleep Tracker, Sound started the quarter with $316K in revenue and saw a declining trend, finishing at $156K. Downloads decreased from 152K to 56K, while weekly active users dropped from 253K to 112K.

BetterSleep: Relax and Sleep saw its revenue fall from $238K at the beginning of the quarter to around $127K by the end. Downloads varied, peaking at nearly 148K before descending to 8K, and the app's active users dipped from 527K to 439K over the quarter.

Me+ Daily Routine Planner experienced a mixed revenue trend, starting at $114K and reaching a high of $141K before settling at $106K. Downloads saw highs and lows, with a start of 53K, a peak at 47K, and ending at 55K. Weekly active users showed a slight decline from 544K to 501K.

Calm maintained a strong revenue presence, starting at $865K and ending the quarter at $637K. Downloads for the app showed a consistent downward trend from 46K to 33K, while weekly active users saw a slight decrease from 1.02M to 924K.

Breeze: Mental Health also showed a revenue decline from $145K to $115K. Its downloads remained fairly steady, starting at 29K and dipping to 25K by the end of the quarter. Weekly active users saw a gradual decrease from 126K to 112K.

For more insights into the performance of these wellness applications and others, Sensor Tower provides in-depth data and analysis. The trends observed in Q2 2024 reflect the dynamic nature of the app market and consumer engagement within the wellness category on the iOS platform in the US.